Katie Allen

Education

University of Florida                                         

MA in Mass Communication

Concentration: Public Relations

​

Texas A&M University                            

BA in Telecommunication Media Studies

Minor: Psychology

Work Experience

• Director of Client Communications at CCMC

  • Lead the creation and execution of a client communications strategy that encompasses various channels, including email, digital, print, presentations, and reports.

  • Manage the end-to-end content creation process from ideation to implementation, ensuring all materials are consistent and effective, aligning with CCMC brand guidelines.

  • Analyze the effectiveness of client communications strategies, providing reports and insights to leadership.

  • Leverage data to inform communication decisions and adjust strategies to improve client engagement.

• Communications Specialist at CCMC

  • Support communications for 200+ communities, managing digital and print newsletters, magazine layout, content writing, website administration, graphic design, and crisis communication.

  • Onboard and train new team members in communication best practices.

  • Collaborate with external marketing teams to develop brand guides, websites, templates for newsletters, emails, and additional collateral for new communities.

  • Collaborate with the executive team and C-suite to develop clear client communication strategies, internal company newsletters, and business development presentations.

• ​Communications Coordinator at CCMC

  • Developed communications strategies, including newsletters, website content, and social media.

  • Designed marketing collateral for 350+ community events, including flyers, t-shirts, banners, and logos.

  • Achieved a 242% growth in Instagram audience and a 73% increase in Facebook engagement.

  • Enhanced email newsletter engagement with a 28% increase in open rate to an average of 75% and a click rate of 24%.

  • Boosted resident communication satisfaction to 90% within one year.

• College Program Intern at Walt Disney World​​

  • Participated in the Disney College Program in the PhotoPass photographer role at Disney’s  Animal Kingdom.

  • Captured vacation memories for guests using digital technology, including DSLR cameras, PDAs, and image fulfillment stations.

  • Provided exceptional customer service by answering guest inquiries and promoting Disney PhotoPass products.

• College Program Intern at Walt Disney World​​

  • Participated in the Disney College Program in the attractions role at Spaceship Earth in Epcot.

  • Collaborated in a fast-paced team environment to deliver exceptional guest service.

  • Selected from 100+ cast members to perform the captain role for Future World Center and assist in guest recovery during Epcot's New Year’s Eve celebration.

• ​Graphic Design Intern at MD Integrated Marketing

  • Created digital and print graphics for multiple clients, supported social media management efforts, and conducted research to inform innovative design projects and trends.​